Key Note and Guest Speaker

IS YOUR PRICING STRATEGY A MUSEUM PIECE rusted, broken and long buried by the pressure to increase sales and cut costs.

In this economic climate, how difficult is it to double sales?  How much fat can you cut from your business before you slice away muscle or start sawing into bone?

With the right strategy, a business can increase profits by multiples of the current bottom line and not by just a few points; while at the same time increasing market share during which customers bang on the door for more of its product or service.

What participants can learn from my talks:

  • The quickest way to double profits without hurting sales.
  • The price waterfall concept and how to profit from it.
  • Value selling and how it can double your sales
  • Dynamic pricing models and examples to help you
  • How Wal-Mart prices its goods and how you can use that knowledge in your business.
  • Bundling and Unbundling strategies that will earn you dollars and cut costs

Engage Andrew Gregson as your Guest Speaker today.

What my audience likes is that I blow the doors off conventional thinking and provide how to instruction on new tools to drive profits. A good pricing strategy gains customers, integrates marketing and sales, improves profits and puts the owner back in the driver’s seat.

Andrew Gregson has 15 years of experience as a business consultant to small and mid-size businesses in Canada, the United States and the Caribbean. Andrew has owned his own business in Vancouver and dominated his market segment for 13 years. In 1997, he sold the business and went to work for a Chicago based management consultancy. To date, Andrew has analyzed and assisted over 130 businesses in the service, wholesale, distribution, manufacturing and logistics sectors.

Andrew Gregson’s book “Pricing Strategies for Small Businesses” (2008) is based on that experience and accumulated over many years of working with his clients in North America.

Andrew has contributed to trade journals, “Spark” on CBC National Radio, hundreds of business networking groups and colleges and universities.

Contact Andrew today to explore the fit with your group.

Andrew D. Gregson B.A., M.A. M.Sc.(Econ)

Kelowna, BC, Canada
cell: (250) 859-0752

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