Workshops – Full Day

How to Pre-Determine Profit through better Pricing Strategies

Our Pricing Workshop will give you detailed analytical solutions needed to transform a humdrum business into a profit making machine. The workshop will broaden your understanding of true costs, show you how to pre-determine profits and will teach you to price with confidence. The workshop provides practical planning tools and processes, with case studies and practice sessions designed to enhance your business skills.

Unit 1 An Overview: Business wrecking pricing methods
In this overview unit we examine default pricing strategies: “Follow the leader”, WAG SWAG and STICK methods, customer driven pricing, pricing for market share and marginal cost pricing. 
Unit 2 Pricing on Purpose: Value Driven Pricing
This stage is the vital link between establishing needs and getting your price.  We examine real life, small company experiences in retail, contracting, service businesses and manufacturing.
Unit 3 Diagnosis and Prescription. How to fix your pricing.
This is the section about numbers. How to analyze the numbers, costs, risks and what to do with these numbers. We work with your financial statements to help you make good profit decisions.
Unit 4 How to implement a pricing decision.
1. Meeting the price objection
2. Nine guidelines for presenting your price
3. Pocket price banding
4. Bundling and unbundling
5. Responding to a price war.
Unit 5 Seven (7) more pricing models.
This short section is designed to provide the entrepreneur with advanced pricing tools and methods.

Contact Andrew for your next workshop:

Andrew D. Gregson B.A., M.A. M.Sc.(Econ)
http://www.pricingstrategies.ca
101-1735 Dolphin Ave.
Kelowna, BC, Canada V1Y 8A6
cell: (250) 859-0752
toll:1-888-959-0752
andrew@pricingstrategies.ca