Bambi meets Godzilla – Seven Ways to Avoid being Crushed in Today’s Tough Markets

For many retailers these days, opening the doors each morning is a replay of the classic 1969 two minute cartoon “Bambi meets Godzilla” as created Marv Newland. Bambi is the oblivious small business owner who is just trying to make a living and pay his bills. Godzilla is, at one and the same time, the giant retail store across town and the cold hearted customer who would rip all the flesh off Bambi’s bones.

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