Price and Marketing
Sometimes price has nothing to do with costs. Here are real life examples of prices going up and sales rising up, too. And then, here is evidence that dropping prices can actually hurt sales. Still not convinced? Still believe that your business has to sell on price alone? Here is one final and compelling example to convince you. This is an entire market sector with a thousand different niches and a thousand different pricing levels but where the costs are identical across the board.
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